Biscuit & Bertie is a small business based in Minneapolis that brings comfort to people grieving the loss of a pet. They create thoughtfully curated comfort boxes designed to support healing and offer a sense of care during a difficult time. Each box includes items chosen to help recipients feel seen, supported, and loved. The mission is to honor the bond between people and their pets through simple, heartfelt gestures.

I led all social media content creation and strategy for Biscuit & Bertie. This included planning and producing original content, writing captions, managing the posting schedule, and engaging with our online community. I also developed campaign strategies that aligned with the brand voice and goals, track performance metrics, and adjust content based on data insights. My goal was to grow the brand presence, build meaningful connections with the audience, and share the mission in an authentic and impactful way.

I created the Be the Light campaign as a way to invite our community to support others experiencing pet loss through small acts of kindness. For $88, individuals could sponsor a comfort box to be donated to someone in need of support. The campaign ran for seven days and aimed to sell 100 boxes. I led the entire campaign strategy, including content creation, daily themed posts, testimonial sharing, progress updates, and community engagement through story submissions and nominations. The campaign not only raised awareness for our mission but also created a space for healing, generosity, and connection.