Beem Light Sauna is a wellness studio located in Edina, Minnesota, specializing in infrared sauna and red light therapy. Designed to support both physical and mental well-being, Beem offers private, calming sessions that promote relaxation, detoxification, recovery, and skin health. Each visit takes place in a private suite with customizable settings to create a personalized self-care experience. With a modern and approachable atmosphere, Beem is dedicated to helping guests feel better, brighter, and more balanced.

As the Marketing Manager and Sauna Attendant at Beem Light Sauna, I balanced both the operational and creative sides of the business. I ensured the health and maintenance of the sauna spaces, providing a safe and welcoming environment for all guests. In addition, I led content creation efforts, including planning, writing captions, and capturing photography that showcases the space and our services. My role also involved strategizing and executing marketing campaigns to engage our community and promote the benefits of infrared sauna and red light therapy. Through this combination of hands-on and strategic work, I strived to create a memorable experience for both clients and followers.

One of the campaigns I contributed to at Beem Light Sauna was the Bride campaign, created in collaboration with a nearby bridal gown boutique. The campaign's slogan, "Beem for your big day," was designed to promote Beem’s infrared sauna and red light therapy services as a way for brides to relax and prepare for their wedding day. My role involved capturing photos for the campaign, as well as assisting with editing the banner that is now prominently displayed outside the studio. The campaign was a great success in drawing attention from brides-to-be and building a connection with our local community.